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The Facebook Lead Engine.

Run Facebook lead ads, capture every lead, and auto-text each one an instant price quote — before they cool off. A step-by-step playbook for cleaning and local-service owners who want the phone to ring without hiring an agency.

Text to lead · auto-sent
3 bed · 2 bath · deep clean · Calgary NW

Hi Dana — thanks for reaching out to NeatNow. For a 3 bed / 2 bath deep clean you're looking at $310–$340. Want Thursday or Friday?

Sent 0:07 after form submit

Speed is the whole game.

A lead who fills out a Facebook form wants a number now, not a callback tomorrow. Most local-service owners answer hours later — by then the lead has messaged three competitors and booked whoever replied first.

The Facebook Lead Engine closes that gap. You run a lead ad; the lead fills out a short form; a small Cloudflare worker reads the answers, runs your pricing logic, and texts the lead an instant quote within seconds. They hear from you first, with a real number.

Ad → lead form → instant text quote. Running while you're on a job.

Who it's for.

Cleaning companies and other local-service owners — anyone who sells a quotable job and lives or dies by how fast they respond to a new lead.

You don't need to be technical. The builder ZIP is written to be fed to your AI, which stands up the worker for you. If you can run a Facebook page and copy-paste, you can run this.

What's inside.

Six stages, start to live. The PDF walks each one with screenshots; the builder ZIP is the drop-in kit for the technical parts.

StagesStart to live
01

Set up the accounts.

The Meta Business, page, and ad-account plumbing you need before a single dollar is spent — done once, done right.

02

Build the lead form.

The exact fields to ask for — enough to quote, few enough that people actually finish it.

03

Define the pricing logic.

How to turn the form answers into a real quote your worker can send without you touching it.

04

Stand up the Cloudflare worker.

The small piece of code that catches each lead, applies your pricing, and auto-texts the quote. This is the engine.

05

Launch the ad.

The creative and targeting setup — the version that worked for us, laid out so you can copy it.

06

Go live.

Connect the pieces, send a test lead through, and switch it on with confidence it works end to end.

The PDF walks every stage
Plus the appendices
  1. The full worker code, ready to drop in.
  2. The API path each lead travels, mapped out.
  3. A troubleshooting section for when a lead doesn't come through.
  4. Screenshots of every screen so you never lose your place.

PDF · read first

The walkthrough you read, cover to cover.

ZIP · feed your AI

The builder kit you hand to your AI to stand the engine up.

Where this comes from.

We built this for NeatNow, our own Calgary cleaning company, because we needed leads and couldn't afford to answer them slowly. It ran for us first. We're an AI and automation firm — not a marketing agency — so this is the systems side of the problem, not a growth-hack pitch.

First-party · NeatNow, Calgary

149 leads · ~10 weeks

We're not going to show you a ROAS chart or promise you the same — the creative and targeting in the guide are simply what worked for us.

It turned into recurring cleaning customers. Your market, your offer, and your response habits decide the rest.

What we can hand you is the exact engine: the form, the pricing logic, the worker, and the wiring that makes a lead get texted a quote in seconds.

Need help applying this inside your business?

Bring us the workflow you want to improve. We’ll check what is justified, define the scope and agree the price before work begins.

Explore AI Workflow Builds

Get the guide.

The PDF to read and the builder ZIP to feed your AI, in one email.

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