You didn't start this business to drown in everything around it.

We're a small studio that builds custom AI for small businesses — one workflow at a time. The framework is free. The diagnostic is free. The conversation is free. Hire us only when there's something worth building.

If you're nodding at any of this:

  • You're wearing every hat. None of them fit anymore.
  • You know you should be using AI. You don't know where to start.
  • Big companies have teams. You have tabs open.
  • The boring stuff is killing the part you love.

Most AI advice is built for companies with 1,000 people. We built this for the rest of us.

The honest truth about AI for small business.

Every workflow has four possible answers, not one. Most AI advice gives you the same answer to every question — build something custom. We're the ones who'll tell you when buying QuickBooks is the right call. Or when doing nothing is.

BBuild

You can Build something custom.

BBuy

You can Buy something off the shelf.

BBridge

You can Bridge with AI on top of an existing tool.

Four answers. One framework. We'll tell you which one fits your workflow — and we're paid the same no matter which one it is. That's the work.

How this works.

01

Read the framework — free.

The course, the Skill, the Worksheet. The entire approach we use is in the open — six modules of plain-English writing, a Claude Skill you can install today, and an interactive diagnostic you can run in your browser in 20 minutes.

Browse free resources
02

Apply it to your business.

Either fill out the BBBS Worksheet yourself and see what it surfaces — or book a free 20-minute call with us. We'll walk through one workflow together, route it through Build, Buy, Bridge, or Skip when 20 minutes is enough to call it, and tell you honestly when it isn't.

Book a discovery call
03

If there's something worth building, we build it.

Custom AI for one workflow at a time. Scope and pricing get discussed on the call once we both know what we're building. No tier menus. No pre-set packages. No upsell.

How we work

We've done this work.

A couple of the owners we've built for. Faces, not logos — we're not enterprise, and neither are they.

Sheridah// Sheriz Zobo · owner
Comfort// TheFreshSpread · owner

Same business. Two workflows. Two different answers.

→ Buy

The overdue invoice chase.

A Calgary plumber wants to chase 30 outstanding invoices every month — send a reminder, escalate at 60 days, mark as paid when they settle. Same every time, one system, every plumber would do it the same way.

QuickBooks does this out of the box. We'd tell you not to hire us. Turn on invoice reminders, set the schedule, move on.

→ Build

The Friday wrap-up nobody sells.

Same plumber wants a Friday wrap-up: jobs done, revenue, follow-ups due, supplies running low. Three systems — paper invoices, QuickBooks, calendar. No SaaS stitches those into one weekly narrative.

That's what we're here for.

Same business. Two workflows. The framework decides.

Mainstreet is not for you if:

  1. You want a 90-page strategy deck. McKinsey does that.
  2. You want to collect AI tools and never ship anything. Free newsletters do that.
  3. You want a $99/month subscription that runs your business for you. That product doesn't exist; anyone selling it is overpromising.
  4. You want someone to tell you “Build something custom” no matter what your workflow looks like. We won't.

Sometimes the right answer is QuickBooks. Sometimes the right answer is doing nothing. We'll tell you when.

The framework is free.

We wrote the course. We built the Skill. We published the Worksheet. The entire approach is in the open — no paywall on the thinking.

The Cowork course.

Six modules on actually using AI in a small business. No signup gate.

Read the course

The Business Onboarder Skill.

A free Claude Skill that captures your business context once. Email required only to receive the install file.

Get the Skill

The BBBS Worksheet.

A free interactive diagnostic for one workflow in your business. Six questions, 20 minutes — at the end you'll know whether to Build, Buy, Bridge, or Skip. No email needed.

Run the diagnostic

Questions you might be asking.

I'm not technical. Can you actually help me?

That's why we exist. The discovery call is a conversation; you don't need to know what AI can do. We translate.

How is this different from a $50/hr Fiverr consultant?

Two ways. First, we route every workflow through Build / Buy / Bridge / Skipbefore pitching anything — most of the time we'll tell you not to hire us. Second, when we do build, we build production-grade systems, not Zapier glue.

What does an engagement cost?

It depends on the workflow. Some Builds are a few thousand dollars; some are more. We don't quote until we know what we're building. The discovery call is free, and we tell you what something would cost before you commit to anything.

How long does it take?

Depends on scope. A simple workflow can ship in a few weeks. Something cross-system might take longer. We tell you on the call once we know what we're building.

What if you tell me to do nothing?

That's a valid outcome. Some workflows are better left alone — too low-volume, too unstable, or just not worth automating. If that's the answer, we'll tell you. No bill.

Will you push me toward what makes you money?

That's the consulting problem we're built against. Some calls surface workflows worth Building. Most don't — they surface things to Buy off-the-shelf or Skip entirely. We're paid only when there's something worth building. Pushing you toward a Build when QuickBooks would do is how we'd lose your trust, not earn it.

Do I need to come prepared to the call?

Bring one workflow you want help thinking through. That's it. The booking form asks for one sentence describing it so we can show up ready.

Start with a 20-minute call.

Bring one workflow. We'll route it together, and tell you what we know by the end of the call.

Pick a time. We'll send the invite right away.

Trouble loading? Open the booking page →

Not ready to talk?

Get the free Business Onboarder Skill.